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Toronto, Ontario, Canada (PRWEB) February 21, 2012

84444, a leading provider of text message marketing solutions in the United States, has announced that it has opened a new text message marketing solution in Canada on 84444.ca.

84444.ca is a do-it-yourself text message marketing service that allows Canadian businesses and organizations to launch interactive and broadcast text message promotions from the convenience of a desktop computer. Businesses and organizations can now set up interactive text message promotions (Text RESULTS to 84444) and consumers will immediately receive a reply message from you. Once the consumer has provided a legitimate opt-in, you can now send them promotional broadcast text messages in the future.

For example, let’s say that you own a restaurant and you wish to complement your existing advertising by making it interactive through a text message marketing campaign. You would add Text PIZZA to 84444. When your customers and prospects sent the keyword (PIZZA) to the short code (84444), they would immediately receive a mobile coupon in return. Now that you have acquired a legitimate opt-in from the consumer, you can send them broadcast text messages in the future. A broadcast text message might tell them about a new special that you are doing on Monday nights which are traditionally slow nights for your business.

One of the great advantages that 84444.ca can offer is that it has reserved the short code 84444 in both the United States and Canada. This allows for easy expansion of your mobile marketing offering to both the United States and Canada. Thus, there is no need to create different advertising for each country. Moreover, since a large segment of the Canadian population lives near the American border, spillover advertising in cities like Toronto and Buffalo, Windsor and Detroit, and Vancouver and Seattle are able to utilize the same promotional short code 84444.

“If your business has customers in both Canada and the United States, being able to use the same 84444 short code is a huge advantage,” said Bob Bentz, president of Advanced Telecom Services. “Imagine the savings in not having to re-create advertising and the added benefit you’ll get from the bordering country customers.”

Text message marketing is the most ubiquitous of all aspects of mobile marketing. In Canada, 67.4% of all mobile subscribers used text messaging in September, 2011 (ComScore). In addition, 88.1% of all smartphone users in Canada used text messaging.

84444.ca is a product of Advanced Telecom Services which has been providing interactive telephone services since 1993. Advanced Telecom Services is a One-Stop Mobile Marketing Shop offering a complete suite of mobile marketing products including apps development, mobile websites, custom QR Codes, and text message marketing. You can follow 84444 on Twitter, LinkedIn, You Tube, or Like its 84444 Facebook page.

# # #

ROBERT BENTZ
Advanced Telecom Services
(610) 254-7191
Email Information

Article source: http://news.yahoo.com/message-move-mobile-marketing-text-message-marketing-canada-081645872.html

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Lost the TV remote again? Don’t worry, says Google. In the future you’ll be able to verbally instruct your TV to turn off and on, change channel, and even flag the next rerun of Seinfeld for you — all using your Android phone as the microphone.

[More from Mashable: Twitter Partners With Google’s Russian Rival on Search Results]

That’s according to a patent the search giant filed a week before Apple launched the iPhone 4S and Siri, the voice-based personal assistant. (Coincidence? Yeah, we think so.) The patent, uncovered by Patently Apple, describes a system of voice controls that connects to Google’s cloud services — meaning if you have no data coverage or Wi-Fi where the TV is, you’re out of luck.

The advantage of doing things that way, however, is that you can turn the TV on wherever you are, and choose something to fit your mood. So you could be pulling into the driveway and asking your phone to prepare a sitcom you can wind down with when you reach the couch. (We’re not sure exactly how much of a labor-saving advantage that confers, but if Google also has a patent that can tell your fridge to prepare a beer for you, we’re all for it.)

[More from Mashable: How Google’s +1 Button Affects SEO]

SEE ALSO: I Want My Siri TV: Is Apple Aiming to Make the Remote Obselete?

Regardless, competition in the voice-activated TV world appears to be heating up. Samsung unveiled a remote at CES that offers voice recognition; it doesn’t control any TV yet, but there should be one coming later this year. And of course rumors persist that Apple is going to launch an iTV, with voice control from Siri.

That could mean you’ll have to own an iPhone; it could also mean that Siri is coming to the iPad, that there will be an iTV remote with Siri, or that the iTV itself will pick up the sound of your voice. There’s much we don’t know about the nascent voice-controlled TV market. Even the Google patent is open to a lot of interpretation; it suggests you’ll use a keyword to let the TV know you’re talking to it, but doesn’t specify the word.

Let us know what you’d name your TV, and whether talking to it at all sounds like a cool idea, in the comments.

This story originally published on Mashable here.

Article source: http://news.yahoo.com/google-wants-talk-tv-via-android-video-153145408.html

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The Dow Jones industrial average briefly touched 13,000 for the first time since May 2008 on Tuesday, powered higher …

Article source: http://finance.yahoo.com/news/research-markets-keyword-intelligence-keyword-135200967.html

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Like all first impressions, you only get one, so you better make it count.

Leonard Green, professor of entrepreneurship at Babson College, suggests that a name be quick, unique and easy to remember. “You have 10, 15, 20 seconds to catch people’s attention,” he says. “Just get in there and do things differently than what everybody else is trying to do, because that’s where the home runs come from.”

That sounds simple, but the job of naming a business can be complicated. While there’s no formula to follow, here are five tools that can ease the creative process.

1. Google
If you aren’t familiar with the acronym G.I.A. (“Google It Already”), you should commit it to memory. The search-engine behemoth has a number of applications that are perfect to kick off your startup name search. Google Adwords’ Keyword Tool provides detailed information about the popularity of certain words and terms, including specific traffic numbers associated with them. Google also provides a patent search function that searches the entire U.S. patent database. Google Trends allows you to search through current and past search trends, so you can see when and why people have searched for your proposed business name. Most importantly, Google as a whole is a tool that gives you a macro view of the words and images associated with your idea. See what happens when you run your proposed business name through Google images, videos and even its translator.

Related: Five Tools for Social Entrepreneurs

2. Free worksheets
The Internet is a penny pinchers’ nirvana. You can find plenty of branding companies willing to dish out a little free advice for the opportunity to serve your company in the future. Companies like Wow Branding, Brandings and Brands For The People offer worksheets and e-books aimed at helping you brainstorm, focus your ideas and create a stellar brand name.

3. Your community
After you have come up with some ideas, turn to those you trust. Your friends and family make a great initial test group. Organize your potential ideas, present the concept and create a survey to keep the resulting feedback organized. Andy Smith, principal of Vonavona Ventures, an early stage enterprise consulting group and co-author of The Dragon Fly Effect, a book about brands, advises against long surveys that will turn off friends. “Make it focused and ask the bare minimum number of questions,” he says. “Take the extra step to make it interesting and fun somehow.” Pop Survey and Survey Monkey are two free websites where you can easily create your own professional online surveys.

4. NameChk.com, Domain Registries
Once you have narrowed the field to a few potential names, it’s time to start researching availability. NameChk.com is a tool that can save hours of research time. Just plug in some potential names into the search box and it will simultaneous check almost 100 different online networks and communities, giving you instant feedback on username availability. You might even find a few helpful networks you’ve never heard of before. Also check domain registries, such as Go Daddy, Register.com and DomainRegistry.com, that will allow you to check availability and secure your URL.

5. The Government
One of the last steps in the naming process is making your entity official. Searching the U.S. Patent and Trademark Office database will reveal if your name is already in use (something you should have already Googled, remember?). If there’s a similar name registered, information will be available regarding what products it’s associated with, and if the company holding ownership is still active. Make sure to follow the trademark process outlined on the USPTO website and consider legal counsel before submitting an application. The cost associated with filing an online trademark application varies depending on the class of product, but generally falls in the $275 to $325 range.
 

This article originally posted on Entrepreneur.com

Article source: http://finance.yahoo.com/news/five-tools-naming-startup-180000194.html

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